Recent world events questioned whether the media can ever become global and rise above national associations of culture, religion, economy and political interest. This session looks at the future of media reporting and shows how emerging media innovations will impact cross-cultural understanding, economic development, democratic reform, and individualism. 

KEY ISSUES 

1. Is the role of the media receiving more attention than it deserves?

2. Are the world’s expectations of the role of the media in line with reality?

3. What is global media? Is it economically sustainable?

4. Which emerging media innovations will most affect the future of nations?

5. What challenges and opportunities will the evolution of media pose for democracy, economic sustainability and cross-cultural dialogue?

6. Who will be the driving change of the role of media in the future, entrepreneurs, government, lobbyists, advertisers or the public?