The creative sector is characterized by energy, collaboration and entrepreneurship. Its growth and contribution to a nation’s competitiveness has always been fueled by consumers’ adoption of innovative trends. Futuristically, consumer products design will be influenced by all elements of the creative process — environmental branding, design mobility, cultural understanding and entertainment maturity. The shape and speed of such a transition to a future generation of products will depend on design-literate consumers, style, goals, destination, behavior, mobility and supportive government policies. In this session, few leaders will share their experiences and analyze the critical transition decisions you must make in the next 18 months to sustain your growth and competitiveness.

KEY ISSUES 

1. What are the most significant consumer opportunities arising from disruptive trends in branding, education, music, film and television?

2. Why are these societal trends important?

3. How should governments, multinationals and investors be preparing to take advantage of them?

4. Which emerging creative-sector technologies should investors be examining for competitive advantage?

5. What might consumer-centric educational-entertainment architecture really look like in 2010?